From strategy to storytelling, we navigate it all

We are a collective of leading professionals in luxury hospitality and tourism marketing, digital strategy, public relations and travel.

MEET THE TEAM ➣

A COLLECTIVE OF LEADING PROFESSIONALS

Luxury marketing without borders

At Voyage Travel Marketing, we are a collective of leading professionals in luxury hotel marketing, digital strategy, public relations, and travel and tourism marketing. Together, we bring decades of combined expertise to create tailored strategies that help hospitality brands flourish in a competitive digital landscape.

Our approach blends strategic insight with creative elegance… transforming complex marketing goals into clear, results-driven solutions. We pride ourselves on being both analytical and imaginative, ensuring every campaign reflects the refinement and individuality of your property.

Our energy is quietly confident yet endlessly inspired. We believe that great marketing should feel effortless: visually striking, emotionally resonant, and meticulously executed. By working in close partnership with our clients, we craft minimalist, sophisticated storytelling that captures attention and leaves a lasting impression.

Strategy-first approach

At Voyage Travel Marketing, every partnership begins with strategy. We take a bespoke approach to every hospitality client, working closely with you to define your objectives and chart a course toward measurable success. Each idea is researched, refined, and analyzed at every stage to ensure precision and creativity coexist seamlessly. This strategic foundation allows us to deliver intelligent, results-driven campaigns that elevate your hotel, resort, or destination above the noise.

Precision-crafted, quality content

In the fast-moving world of hospitality and tourism, timing is everything. That’s why our team delivers luxury-quality content with the agility your business demands. From last-minute campaign launches to seasonal social activations, we produce polished, high-performing assets… often within 24 hours. Our process combines speed with creative excellence, ensuring every deliverable aligns with your brand’s refined aesthetic and strategic goals.

Your team, extended further

Voyage is more than an agency… we are your dedicated marketing partner. You gain all the benefits of an in-house expert without the overhead of internal hiring. We immerse ourselves in your brand, working collaboratively with your team and becoming a seamless extension of your operation. Every post, campaign, and report reflects our shared vision: to elevate your brand presence and achieve meaningful results that speak for themselves.

Global perspective, local insight

Founded in the UK and trusted by clients across the US, Voyage brings a global perspective to every campaign. Since 2012, we have crafted strategies that transcend borders, combining an international understanding of luxury travel marketing with local insight and cultural awareness. Regular collaboration via video and digital platforms keeps communication effortless… our clients describe it as seamless partnership, no matter the distance.

OUR TEAM

Expertise without the overheads

  • Jessica McDonald

    MANAGING DIRECTOR / OWNER

    With over 20 years in travel and tourism marketing, Jessica brings global expertise from roles at Visit Florida, Visit Tampa Bay, and Marriott International.

    Now leading Voyage, she’s guided major UK tourism campaigns and destination rebrands, championing creativity, strategy, and sustainable travel.

  • Andrew May

    OPERATIONS DIRECTOR

    A founding member of Voyage, Andrew is the driving force behind our social media advertising, reporting, and analytics.

    Working closely with Facebook and Sprout, he ensures clients stay ahead. With over a decade in business and finance, he brings sharp insight and a results-driven focus to every project.

  • Tom Johnson-Sabine

    HEAD OF MARKETING

    With over a decade in travel and hospitality marketing, Tom brings deep expertise to Voyage.

    Before joining, he led marketing for top London hotels and a leading UK travel company. Strategic and data-driven, he’s delivered successful rebrands, campaigns, and digital launches with measurable results.

  • Alie Barbieri

    ACCOUNT DIRECTOR

    Joining Voyage from Four Seasons, Alie brings insider knowledge, creative flair, and sharp attention to detail. She leads social strategy and client marketing projects with passion and precision.

    Bilingual and globally experienced, Alie’s expertise and creativity deliver standout results for every client.

  • Gemma Clapp

    ACCOUNT MANAGER

    A social media maven with an eye for detail and a passion for luxury brands, Gemma brings creativity and strategic insight to Voyage.

    Having rejoined in 2024, she now leads a portfolio of high-end clients—crafting standout content, driving engagement, and delivering measurable results.

  • Drew Sproule

    CREATIVE DIRECTOR

    A former Head of Creative at Virgin, TUI, Qantas, Pegasus and Flight Centre, Drew brings extensive travel marketing expertise.

    He collaborates with clients and the Voyage team to craft engaging, elevated content. Beyond Voyage, he’s an acclaimed wildlife photographer and Africa photo safari host.

  • Kathy Badcock

    LEAD COPYWRITER & SOCIAL MEDIA MANAGER

    With over 25 years in account management and leadership, Kathy is the backbone of Voyage. Since joining in 2017, she’s built strong client relationships, guided social strategies, and crafted standout copy and content—bringing creativity, clarity, and consistency to everything we deliver.

  • Georgia Williams

    SOCIAL MEDIA LEAD

    With a master’s in Advertising and Multimedia Communications and a background in journalism, Georgia is a natural storyteller and creative force. Since joining Voyage, she’s led luxury client campaigns, inspired team growth, and crafted scroll-stopping content with passion and precision.

  • Kelly Baylis

    SOCIAL MEDIA MANAGER

    With a background in marketing and photography, Kelly brings rich luxury hospitality experience… from coordinating shoots to managing social and PR. A creative at heart, she curates standout content for our clients and finds inspiration in beaches, dogs, and interior design.

  • Lucy Davies

    SOCIAL MEDIA MANAGER

    With degrees from Cambridge and a background in education and photography, Lucy brings creativity, insight, and positivity to Voyage. A travel lover and trend spotter, she combines sharp social instincts with a keen eye for detail… always with a smile and a cup of tea in hand.

  • Amelia Badcock

    SOCIAL ADS AND ANALYTICS MANAGER

    Since joining Voyage in 2017, Amelia has become indispensable. Known for her precision and professionalism, she handles everything from community management to complex ad production with ease… all while completing a law degree at the University of Bristol.

  • Tilly Sanders

    SOCIAL MEDIA MANAGER

    Joining Voyage in 2024 from the adventure tourism world in Australia, Tilly brings fresh energy, creativity, and design flair to our social content and campaigns. A born storyteller, she’s always exploring new ideas… whether through her sketchbook, on the water, or chasing her next adventure.

  • Holly Scott

    SOCIAL MEDIA MANAGER

    Joining Voyage in 2025, Holly brings over eight years of experience in content, branding, and strategy. Passionate about storytelling and sustainability, she builds strong client relationships and creates purposeful campaigns… all while bringing vibrant energy and a love of adventure.

  • Kaylee Hawkins

    SOCIAL MEDIA MANAGER

    Joining Voyage in 2024, Kaylee brings expertise in social media, digital design, and web development. Passionate about inspiring travellers through creative content, she brings the same drive to her work as she does to training for marathons, triathlons, and new adventures.

  • Cara Roodt

    SOCIAL MEDIA MANAGER

    Joining Voyage in 2025, Cara brings experience across hospitality, fashion, and corporate brands. With a sharp eye for design and a flair for storytelling, she creates content that connects. Creative, curious, and full of energy, she brings a fresh, playful spirit to the Voyage team.

  • Heather McDonald

    COMMUNITY MANAGER

    Heather manages day-to-day community engagement for our US clients, bringing valuable experience from a US-based social media agency. With a sharp eye for detail and a passion for service, she ensures every guest interaction is thoughtful, timely, and on-brand.