CASE STUDY
+272% audience growth
Casa Marina Resort Key West
How strategic storytelling and innovative social media made Casa Marina Resort Key West a Curio Collection standout.
The challenge
Casa Marina Resort is an iconic Key West property, sitting within Hilton’s Curio Collection. The resort needed a social presence that matched its heritage and ambition.
In the mix
Organic Social Media
Paid Social Media
The strategy
To help Casa Marina Resort accomplish their goal, we devised a multi-point social strategy spanning paid and organic social.
The results
Within 14 months, the Casa Marina Resort saw industry-leading results, gaining recognition from the Hilton brand.
By planning every post, reel, and story in line with the resort’s brand and audience goals, we grew the community, deepened engagement, and drove a surge of click-throughs to booking pages.
Within 14 months, the Casa Marina Resort saw industry-leading results, gaining recognition from the Hilton brand.
By planning every post, reel, and story in line with the resort’s brand and audience goals, we grew the community, deepened engagement, and drove a surge of click-throughs to booking pages.
150%
IMPRESSIONS
7%
ENGAGEMENTS
1,837%
VIDEO VIEWS
High performing content
Our best content strikes an emotional chord, feels immediately relevant to the season, and stays true to Casa Marina’s warm aesthetic. Because it resonates on that level, followers pause, save, share with travel partners, and reach out to plan stays.
The result is consistently strong engagement that outperforms typical luxury‑travel benchmarks and reinforces the resort’s position as a must‑visit destination.
WHEN THE RIGHT STORY CONNECTS