A case study: Tranquility Bay Resort
A ‘brand’ new approach after Hurricane Irma
With its private white sand beach, blend of luxurious beachfront accommodations, and multitude of resort activities, Tranquility Bay Resort has been a firm favorite since it opened in 2005. In September 2017, due to minor damage caused by Hurricane Irma, the hotel closed its doors to visitors while compulsory work took place.
Guests were welcomed back a month later, however there were two major challenges the hotel faced into 2018 and 2019: 1.) There were significant declines in market performance as many customers were slow to return initially after Irma, and 2.) The hotel faced the grueling challenge of competing against numerous hotels that were fully renovated after Irma, in addition to new hotels entering the market.